The planning of target market and value proposition of firm is the part of ___________?
Correct answer: B. strategic marketing plan
- A. tactical marketing plan
- B. strategic marketing plan
- C. firm's financial plan
- D. market opportunities
Explanation
A strategic marketing plan sets the firm's target market and value proposition, linking marketing choices to long-term strategy. A tactical plan translates that strategy into shorter-term actions such as campaigns and budgets.
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