The media-themes model of media influence claims that_____________?
Correct answer: D. social interaction reinforces the ideas and images that audiences select
- A. audiences selectively interpret what they want to hear
- B. content analysis is the best way to identify the themes covered by the media
- C. audiences passively absorb whatever messages they are given
- D. social interaction reinforces the ideas and images that audiences select
Explanation
The media-themes model recognises that audiences select and interpret media themes, while social interaction reinforces the ideas and images they adopt. It therefore rejects the view that audiences passively absorb every message.
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