The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
Correct answer: B. select pricing objective
- A. determining demand
- B. select pricing objective
- C. analyzing prices of competitor's
- D. estimating costs
Explanation
Maximum current profit, market share growth, market skimming, and product-quality leadership are alternative pricing objectives a firm may select before setting a price. They are not methods for estimating costs or analysing competitors.
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