The macro-environment of a business refers to forces that are:
Correct answer: A. Broad and generally outside the firm's control
- A. Broad and generally outside the firm's control
- B. Limited to the firm's immediate competitors
- C. Controlled directly by the sales department
- D. Created only by the firm's employees
Explanation
The macro-environment consists of broad forces such as political, economic, social and technological conditions. An individual business normally cannot control these forces, although it can respond to them.
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About The Business Environment
Business environment includes the internal factors and external forces that affect business decisions, performance and survival. It covers customers, competitors, suppliers, government, technology, economic conditions, society, law and ecology, including the distinction between the microenvironment and the wider PESTLE environment.
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