The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
Correct answer: D. shopping goodsCompare CRM Tools
- A. unsought goods
- B. specialty goods
- C. convenience goods
- D. shopping goodsCompare CRM Tools
Explanation
Shopping goods are bought after customers compare alternatives on factors such as price, quality and style or sustainability. Convenience goods are purchased with little comparison, while specialty goods are sought because of distinctive features or brand identity.
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