The concept of viewing brands as belief complexed system is classified as __________?
Correct answer: C. primal branding
- A. threaten branding
- B. potential branding
- C. primal branding
- D. strength branding
Explanation
Primal branding treats a brand as a connected belief system built from elements such as its creation story, creed, icons and rituals. The other branding labels are not the established term for this concept.
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