The company 'Asian paints' operates in 18 countries is an example of?

Correct answer: C. Geographic expansion

  • A. Horizontal integration
  • B. Vertical integration
  • C. Geographic expansion
  • D. none of above

Explanation

Operating in additional countries expands the firm's geographical reach without necessarily changing its production stages or ownership structure. Horizontal and vertical integration involve combining businesses at the same or different stages of the value chain, respectively.

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Management principles explain how organisations set objectives and coordinate people and resources to achieve them. Coverage includes planning, organising, staffing, directing, coordinating and controlling, along with authority, responsibility, delegation, span of control and the levels of management. These functions are related but not interchangeable, especially planning and controlling.

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