Musa is attractive and assertive. He arrives at work on time each day, and never complains. When his coworkers are asked to assess Musa's intelligence, they consistently rate him much higher than his scores on intelligence test. This is an example of _____________________?
Correct answer: B. the halo effect
- A. the mere exposure effect
- B. the halo effect
- C. the placebo effect
- D. the fundamental attribution
Explanation
The halo effect occurs when one favourable quality, such as attractiveness or assertiveness, creates an overly positive impression of unrelated qualities like intelligence. The mere exposure effect concerns increased liking through repeated exposure, not this broad positive judgment.
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