Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called?
Correct answer: A. intermarket segmentation
- A. intermarket segmentation
- B. intramarket segmentation
- C. income segmentation
- D. psychographic segmentation
Explanation
Intermarket segmentation groups customers with similar needs across different countries or markets, such as Lexus's globally distributed “global elite.” Intramarket segmentation identifies groups within one market or country.
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