it is now believed that subliminal advertising:
Correct answer: D. has a weak effect, if any at all
- A. is a powerful influence and should be legally controlled.
- B. is effective only when used in wide-screen movies.
- C. is successful because the stimuli used register unconsciously.
- D. has a weak effect, if any at all
Explanation
Research generally finds that subliminal messages produce weak, short-lived effects rather than powerful control over behaviour. Their unconscious registration does not by itself make them reliably persuasive, so legal control is not usually justified on this claim.
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