Moderate

it is now believed that subliminal advertising:

Correct answer: D. has a weak effect, if any at all

  • A. is a powerful influence and should be legally controlled.
  • B. is effective only when used in wide-screen movies.
  • C. is successful because the stimuli used register unconsciously.
  • D. has a weak effect, if any at all

Explanation

Research generally finds that subliminal messages produce weak, short-lived effects rather than powerful control over behaviour. Their unconscious registration does not by itself make them reliably persuasive, so legal control is not usually justified on this claim.

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