In their study of the influence of subliminal perception on attitudes Krosnick and his colleagues (1992) found:
Correct answer: D. small but measurable effects
- A. absolutely no evidence of such influence
- B. overwhelming evidences that subliminal stimuli can and do influences subjects' attitudes
- C. that subliminal stimuli do not really exist
- D. small but measurable effects
Explanation
Krosnick and colleagues reported small but measurable effects of subliminal stimuli on attitudes, rather than the dramatic influence sometimes claimed. The finding supports limited influence under particular experimental conditions.
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