In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as?
Correct answer: C. evaluation and trial stage
- A. awareness stage
- B. interest stage
- C. evaluation and trial stage
- D. adoption
Explanation
During evaluation, a prospective customer weighs whether the product is worth trying, often followed by a limited trial before adoption. Awareness and interest occur earlier, while adoption means accepting the product for regular use.
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