In marketing "USP" stands for ?
Correct answer: A. Unique Selling Proposition
- A. Unique Selling Proposition
- B. Underlying Sales Proposition
- C. Unit Sales Point
- D. Under Sales Procedure
Explanation
USP means Unique Selling Proposition, the distinctive benefit or feature that makes a product stand out from competitors. The other expansions are not standard marketing terms.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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