Moderate

Identify the CORRECT statement with regard to the self-serving bias:

Correct answer: B. We tend to attribute our success to internal factors and our failure to external factors

  • A. This strength of the self-serving bias is the same across cultures
  • B. We tend to attribute our success to internal factors and our failure to external factors
  • C. The usual explanation for the self-serving bias relates to cognitive factors.
  • D. Attributing success to external causes has been referred has been referred to as the self-enhancing bias.

Explanation

Self-serving bias means crediting personal success to internal qualities while explaining failure through external circumstances. Its strength can vary across cultures, so the claim that it is identical everywhere is incorrect.

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