Gaining market share by offering same products as of competitors in same market, considered as?

Correct answer: B. corporate level strategy

  • A. competitive strategy
  • B. corporate level strategy
  • C. functional strategy
  • D. none of above

Explanation

Selling existing products in an existing market to gain share is market penetration, which is generally treated as a corporate-level growth strategy. It is not a functional strategy, although it supports the firm’s competitive position.

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Management principles explain how organisations set objectives and coordinate people and resources to achieve them. Coverage includes planning, organising, staffing, directing, coordinating and controlling, along with authority, responsibility, delegation, span of control and the levels of management. These functions are related but not interchangeable, especially planning and controlling.

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