Ethnographic research produces qualitative data because_____________?
Correct answer: A. it uncovers rich detailed accounts from an insider's perspective
- A. it uncovers rich detailed accounts from an insider's perspective
- B. it is conducted over a period of several years
- C. the findings are amenable to statistical analysis
- D. it compares findings from a number of different cases
Explanation
Ethnography relies on close observation and participation to produce rich, detailed descriptions from the standpoint of people in the setting. Such data are primarily qualitative rather than designed for statistical analysis.
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