Ethnographic research produces qualitative data because_____________?
Correct answer: C. it uncovers rich detailed accounts from an insider's perspective
- A. the findings are amenable to statistical analysis
- B. it is conducted over a period of several years
- C. it uncovers rich detailed accounts from an insider's perspective
- D. it compares findings from a number of different cases
Explanation
Ethnography relies on close observation and participation to produce rich, detailed descriptions from the standpoint of people in the setting. Such data are primarily qualitative rather than designed for statistical analysis.
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