Moderate

Defenders of the use of brand names argue that brand names ?

Correct answer: A. all of these answers

  • A. all of these answers
  • B. are useful even in socialist economics such as the former Soviet Union
  • C. provide information about the quality of the product
  • D. give firms incentive to maintain high quality

Explanation

Brand names can signal product quality and give firms a reputation to protect, encouraging consistent quality. They can serve this informational role even in socialist economies, so all the listed claims support brand names.

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