Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
Correct answer: B. market challenger
- A. market follower
- B. market challenger
- C. market niche
- D. market leader
Explanation
A market challenger is a firm below the leader that aggressively seeks greater market share, often by attacking the leader or other competitors. A follower normally avoids such an aggressive competitive posture.
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