An example of customer perspective in balanced scorecard is __________?
Correct answer: D. customer satisfaction and market share
- A. employee turnover rates
- B. operating capabilities and number of patents
- C. operating income and revenue growth
- D. customer satisfaction and market share
Explanation
The customer perspective measures outcomes such as customer satisfaction, retention, and market share. Operating income and revenue growth are financial measures, while employee turnover relates to learning and growth.
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About Cost Accounting
Cost accounting measures and analyses the cost of producing goods or providing services for planning, control and pricing decisions. It covers direct and indirect costs, fixed and variable costs, job and process costing, break-even analysis, marginal costing, overhead allocation, and the difference between product cost and period cost.
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