All of the following are ways that marketing plays a key role in the company's strategic planning EXCETP ?
Correct answer: B. marketing is the only discipline that can provide a formal structure for the planning effort
- A. marketing provides a guiding philosophy
- B. marketing is the only discipline that can provide a formal structure for the planning effort
- C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
- D. within individual business units marketing designs strategies for reaching the unit's objectives
Explanation
Marketing contributes a guiding philosophy, identifies market opportunities, and develops strategies within business units. It is not the only discipline capable of providing a formal structure for strategic planning.
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