Advertisers place beautiful people or likeable places and objects with the products they are trying to sell because these items__________?
Correct answer: B. Cause pleasant feelings to be evoked
- A. Distract from the disadvantages of the products
- B. Cause pleasant feelings to be evoked
- C. Are part of the products' basic qualities
- D. Are just elements of scenery
- E. None of these
Explanation
Pairing a product with attractive people or pleasant settings can transfer positive feelings to the product through associative or evaluative conditioning. The pleasant stimulus need not be one of the product's actual qualities.
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