Moderate

According to Theodor Adorno's and Max Horkheimer's "The Culture Industry: Enlightenment as Mass Deception," which of the following is true of the culture industry ?

Correct answer: A. The culture industry is classified by ruthless uniformity of all ideas.

  • A. The culture industry is classified by ruthless uniformity of all ideas.
  • B. The culture industry is the chief method by which technology brings true democracy to all.
  • C. The culture industry is a fundamental way to promote individuality.
  • D. The culture industry is chiefly intended to offer consumers the opportunity to classify wants and desires as well as corresponding production.

Explanation

Adorno and Horkheimer argue that the culture industry standardises cultural products and imposes a ruthless uniformity while creating the illusion of choice. They therefore reject the claims that it promotes true democracy or genuine individuality.

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