A company's microenvironment, the 'internal publics' consists of?
Correct answer: A. workers and managers
- A. workers and managers
- B. Stockholders
- C. Community organizations
- D. Company's lawyers
Explanation
Internal publics are people within the company, especially workers and managers, whose decisions affect marketing performance. Stockholders are generally classified as financial publics, while community organizations are local or citizen-action publics.
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