A company's microenvironment, the 'internal publics' consists of?
Correct answer: C. workers and managers
- A. Community organizations
- B. Stockholders
- C. workers and managers
- D. Company's lawyers
Explanation
Internal publics are people within the company, especially workers and managers, whose decisions affect marketing performance. Stockholders are generally classified as financial publics, while community organizations are local or citizen-action publics.
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