A change in public attitudes toward environmentally friendly products is primarily a change in which PESTLE factor?
Correct answer: B. Social
- A. Political
- B. Social
- C. Technological
- D. Legal
Explanation
Public attitudes, lifestyles, values and consumer preferences are social factors in PESTLE analysis. A legal factor would involve a binding rule or law, while political and technological factors concern government action and technical change.
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About The Business Environment
Business environment includes the internal factors and external forces that affect business decisions, performance and survival. It covers customers, competitors, suppliers, government, technology, economic conditions, society, law and ecology, including the distinction between the microenvironment and the wider PESTLE environment.
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