When customers do not react favorably for specific brand under same circumstances, is said to be __________?
Correct answer: D. negative brand equity
- A. buyer's equity
- B. market share equity
- C. positive brand equity
- D. negative brand equity
Explanation
Negative brand equity exists when a brand produces less favourable customer reactions than an otherwise similar unbranded or competing offering. Positive brand equity would mean the brand improves customer response under comparable conditions.
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