Moderate

When ________ substitutes exist, a monopolist has ________ power to raise price?

Correct answer: C. more; less

  • A. more; more
  • B. fewer; less
  • C. more; less
  • D. no; infinite

Explanation

More substitutes make consumers more responsive to a price increase, so the monopolist has less power to raise price. Fewer or no substitutes would strengthen its pricing power.

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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.

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