Moderate

If a firm has some degree of market power, then output price ?

Correct answer: B. becomes a decision variable for the firm

  • A. no longer influences the amount demand of the firm's product
  • B. becomes a decision variable for the firm
  • C. is guaranteed to be above a firm's average cost.
  • D. is determined by the actions of other firms in the industry

Explanation

With market power, a firm faces a downward-sloping demand curve and can influence the price through its output decision. Price is therefore a decision variable rather than something it must simply accept.

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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.

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